Plant-based: a consumers' sustainable request
Sustainability has become a mainstream consumer priority that’s here to stay, and this is reflected in the way we talk about what we eat.
1 in 3 consumers globally — think that plant-based stands for “meat and dairy reduced”, which is an easier, more accessible way to move on from a traditionally meat-centric diet and live a little more sustainably¹.
As plant-based choices become more popular, the range of options available to consumers is starting to feature benefits beyond being simply meat-free.
According to Innova Market insight (Global, CAGR 2015 to 2019), as fish alternative launches continue to grow 36% year over year, innovators are always finding new ways to make plant-based fish even more like the real thing.
Now is the time for fish alternatives to take a place on the table of consumers seeking more sustainable and healthier diets. Check out two fish alternative solutions developed by IMCD Food Experts: Vegan Crab Balls & Vegan Salmon Steak.
Business Unit Manager & Category Director Functional Ingredients EMEA
Interview with Laura Alibani
Between 2015 and 2019, the global market demand for cheese analogues increased by 23%, and it continues to grow. Non-dairy cheese was the fastest-growing subcategory across global “plant-based” dairy launches from 2016 to 2020². Read here how IMCD Benelux tackled the cheese analogue flavour challenge. You can also download the cheese analogue infographic developed by IMCD Food Experts.
²Innova Report: Cheese, Non-Dairy, Trends Analysis made in six major regions around the globe
According to the Mintel GNPD's report 2015-2019, the beverage sector is responsible for 30% of product launches with a vegan and/or no animal products claim on pack. Read here how IMCD Germany created plant-based drinks for their market. You might be interested in checking IMCD's plant-based drinks solutions.
Plant-based solutions beyond savoury